Top car Manufactures choose Pirelli and you?


The Perfect Fit

The Pirelli and Jaguar & land rover partnership makes Pirelli tyres the tyre of choice for most Jaguar and Land Rover models. Swallows are proudly an appointed Pirelli tyre centre and stock a wide range tyres to give you the correct Jaguar Land Rover fitment at competitive prices.

Pirelli Design’s mission is to highlight the technical expertise and inimitable glamour of Italy’s premier tyre manufacturer by enhancing various ground-breaking projects together with prestigious partners. Pioneering innovation to stay ahead of the game. This is the philosophy that has taken Pirelli to the forefront of the industry on a global scale.

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The Pirelli brand is an icon of technology and excellence. It is a name that stands for a premium, high-end style with Italian heritage all underlined by the company’s dominant position as a supplier to luxury car manufacturers. It has been involved in motorsports for more than 110 years from the Peking to Paris right up to the current Formula 1 championship, take a look at the channel to stay up to date with the latest news from this exciting Brand.



Pirelli designs and engineers tyres that have been individually developed to enhance the features of each car model, guaranteeing the highest levels of safety and sport performance in any condition

Find The right Tyres for you car!


Launched in 1986 for prestige and premium cars, the popular P Zero™ sets the industry standard for highly-advanced technical tyres with large rim size. In terms of driving precision and braking safety in the dry or wet, maximum performance is guaranteed.


The Cinturato is a medium-high-rim size tyre for summer and all-season use that combines Pirelli’s traditional characteristics of innovation, performance and safety with new eco-sustainability requirements based on the concept of “green performance”. New eco-friendly materials and their low rolling resistance reduce CO2 emissions.


Dedicated to modern SUVs and crossovers made by Prestige and Premium car manufacturers, Scorpion is the most technologically innovative tyre in the market. Scorpion Verde and Scorpion Verde All Season deliver high levels of grip and braking without sacrificing environmental friendliness, comfort or safety – on all road surfaces and in the wet. 





Got a question about Pirelli or Tyres in general? Please see the answers below.

The company’s consumer focus starts at the tyre development stage. For High Value products, this is the result of solid partnerships with the most prestigious car manufacturers, these collaborations allow Pirelli to develop tyres which are tailor made to satisfy the specific needs of the most sophisticated consumers. Pirelli is constantly seeking to meet the ever-evolving needs and wishes of consumers by offering cutting-edge solutions for all applications giving you the right high performance tyre for your journey. 

A visual and tactile check of the surface is certainly an effective starting point to identify any irregularities. Pay particular attention to any signs of swelling and cuts, however small – they can deteriorate and cause serious problems at speed. Then measure the tread, going beyond the correct but not precise coin method placed in the central groove. To make the check more scientific, you can look for the tread wear indicator. It is a small, 1.6 mm high block positioned inside one of the main grooves of the tyre. To find it, look for the letters TWI on the sidewall of the tyre. If the tread has worn down to a point of grazing the indicator, the tyres must be replaced as soon as possible. Another effective method is to use an instrument bought for just a few Pounds called a tread depth gauge. Positioned in the tyre groove, it very precisely measures the tread and will tell you if it is time to go to a tyre fitter. It is worth repeating that, when it comes down to tyres, sensible choices are determined by common sense, not by the legal limit.

In reality there are statistics that indicate that the average is between 15 and 30,000 miles for drivers who usually have a normal driving style, with peaks that can reach 50,000 miles in the case of more laid-back driving, but this figure can also fall below 7,000 miles if the driver makes the most of everything the car has to offer. Consequently, even if in principle the tyres are designed to last between 24 and 32 thousand miles, reality may have some big surprises in store. Alongside the characteristic driving of mountain roads, the metropolitan environment is without a doubt the most penalising for a set of tyres, due to the continuous changes in direction, accompanied by repeated accelerations and braking. The most favourable habitat for a tyre tread is clearly the motorway, where the constant speed and the presence of long straights guarantee conditions very close to those of laboratory tests.


About Pirelli


Pirelli: more than a century of brand history
In 1908, Pirelli adopted the elongated P logo which came to identify the company worldwide, from then on consolidating the brand’s identity

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