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Privacy Policy

To comply with the purposes of Data Protection laws currently active in the UK, marketing information gathered during your visit to our site and/or your contact with us will be stored and controlled by us. Therefore, we apply as the Data Controller for this form of data. We process this form of data under the process of Legitimate Interest. We will retain your data for a period of three years following the last contact between us; we will never trade, sell or intentionally compromise your data. You possess the right to opt out of this communication, should you choose to do so.

The information collected for you, when provided via our website, enables us to send information to you regarding products, services, news and more. When providing us with your information, consent and selection of preferred communication methods, you consent to the processing of data for this purpose. We will not pass it on to any third party & you retain the right to opt out of this type of communication.

Information we may collect from you

We may collect and process the following data about you:

1. Information you give us. You may give us information about yourself via filling out forms on our website (, provided by Swallows Jag to you or your business) or through corresponding with us over the phone, via email or otherwise. This includes information you provide when you register to use our site, sign up for any regular newsletter, search for a product, enquire about services we provide, sign up for a consultancy, reporting a problem with our site or our solution, request us to contact you or otherwise contact us. This information may include your name, address, email address, phone number, etc.

2. Information we collect about you. With regard to each of your visits to our website, we may automatically collect the following information:

      • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

      • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including the date and time); pages you viewed or searched for; page response times, download errors, lengths of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs), methods used to browse away from the page, if you linked to our site from another website, the address of that website, and, if you linked to the site from a search engine, the address of that search engine and the search term you used.

3. Information we receive from other sources. We may receive information about you if you use any other website we operate or services we provide. We also work closely with third parties (including: business partners, sub-contractors, search information providers, hosting, analytics providers) and may receive information about you from them.

Uses made of the information

We use the information held about you in the following ways:

Information you give to us.

We may use this information to carry out any obligations arising from contracts entered between you and us, in order to provide you with relevant information products and services requested from us, to notify you about changes to or to make recommendations that may interest you about our range of products and services, or ensuring that our site content is presented in the most effective format for you and your computer. Information we collect about you. We will use this information in one or more of the following ways;

  • to administer our website
  • to confirm that you are a human not a bot;
  • to provide services under a contract or agreement;
  • to provide your Data Controller with activity information, to enable them to manage the service we provide;
  • as part of our efforts to keep our site safe and secure;
  • to measure or understand the effectiveness of marketing activity we serve to you and others, and to deliver relevant marketing activity to you;
  • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you or them.
  • to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
  • to allow you to participate in interactive features of our services, when you choose to do so;
  • to carry out research where permission has been granted or generic research that does not involve personal data;
    Information we receive from other sources. We may combine this information with the information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Exercising your rights

Where Swallows are the Data Controller – You may revoke your consent to the processing of your data, ask for information about any personal data we hold about you, or ask us to correct or delete that information by sending an email to Please specify your requirements. Furthermore, you may be sent a form to complete and may be asked to provide identification.

Any Subject Access Request is free of charge, providing the information requested is not deemed “manifestly unfounded or excessive”.

Other sites. Our site may contain links to and from the websites of our partner networks, advertisers and affiliates. When you follow a link to any of these websites, please note that these websites have their own privacy policies and we do not accept any responsibility or liability for these policies. Please check these policies before submitting personal data to these websites.

Any changes we may make to our privacy policy in the future will be posted here. Please check back frequently to see any updates or changes to our privacy policy.


Cookies are small text files used by our website in order to make the user’s experience more efficient. Current EU Cookie Law (more information) state that we can store cookies on your machine if they are essential to the operation of our website, however for all others we need your permission to do so. Swallows uses some non-essential cookies to best optimise our user experience.

To learn more about cookies, including what they are, how they work and how to block them or delete them, please visit for detailed guidance.

The following information describes the cookies that Swallows JLR currently use on this site and what we use them for:

Session Cookies

Session cookies are used to remember what you’ve been viewing and the actions you have taken. If these are disabled, various functionalities and aspects of our website will be unavailable and you may not achieve the objective of your visit.

Persistent Cookies (Google Analytics and reCAPTCHA)

We use Google Analytics to help us analyse how users get to and use our website. Google Analytics is a web analytics service provided by Google, Inc. that also uses cookies. It helps us count total number of visitors and also tells us things about their behaviour overall. This includes: duration of stay on the site, the average number of pages a user views and the screen size and the browser. This helps us understand our visitors better and present information in a manner to best suit each individual.

We also use reCAPTCHA to verify you are a human and not a bot. This further sends information to Google to improve and enable the function. Your use of this is subject to Google Privacy Policy and Terms of Use.

Information generated by the cookie about your use of our website (including your IP address) is transmitted and stored on Google servers in the United States. Google uses this information for the purpose of evaluating your use of our website, compiling reports on website activity and providing other services relating to website activity and internet usage. Learn more about how Google uses Cookies here.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google undertakes a responsibility not to associate your IP address with any other data held by Google.

Users with Adobe Flash installed on their computer (most computers do) who use Swallows JLR audio or video players; Google Analytics will try to store some additional data on your computer. This data is known as a Local Shared Object or Flash cookie. This helps us to analyse the popularity of our media files. We can also count the total number of times each file is played; how many people watch videos right to the end, how many people leave before the end and more. Adobe’s website offers tools to control Flash cookies on your computer.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).

Google Analytics uses “cookies,” which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and Internet usage. Furthermore, Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. Please refer to the Google Advertising Privacy Notice for more information about tracking cookies for Google Adwords & Google Analytics.

Google Adwords Conversion Tracking

We utilise Google Adwords Conversion tracker, which uses cookies to enable us to determine how many people clicked on our Google Ads, and how many end up contacting us through the website. This tracking cookie helps us increase the website’s effectiveness for our visitor and is only set on your browser only when you click on a Google Ad.

These cookies expire within 30 days and don’t contain any information to personally identify you. Refer to the Google Advertising Privacy Notice for more information about Google Conversion Tracking, alongside the ability to opt out.

Google AdWords Remarketing

We use Google AdWords Remarketing (uses cookies) to aid us in delivering targeted online adverts, based on past visits to our website.

Google uses this information and carefully displays CloudApps adverts to and on various third party websites across the internet. These cookies will always set to expire and contain no information that can identify you personally.

Please refer to the Google Advertising Privacy Notice for more information about the ability to opt out.

Managing cookies

Those who wish to control which cookies are used have the following options available to them:

  • Decline Cookies using the button in the toolbar below, stopping Google Analytics tracking but still keeping session cookies enabled on this site.
  • Browse our website using your browser’s anonymous usage setting. The name of this depends on your browser: ‘Incognito’ in Chrome, ‘InPrivate’ for Internet Explorer and ‘Private Browsing’ in Safari or Firefox.
  • Delete Swallows JLR cookies from your chosen Internet browser and avoid using our website. To delete any cookies present on your computer, please refer to for detailed guidance regarding your chosen browser. Search in your cookie folders for ‘’ to find our cookies, should you wish to delete them.

PLEASE NOTE: Not accepting the cookies will prevent us from learning about website visitor behaviour that helps us improve your website visit experience. It may also render areas of the website unusable.

Social Buttons

Throughout various pages of the site you will see ‘social buttons’. These enable users to bookmark and share these pages. There include buttons for: Twitter, Google +1, Facebook, LinkedIn and any other social media. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside Swallows JLR.

Be aware that these sites likely collect information about what you are doing all around the internet, including your visit to our site. If you click on any of these buttons, these sites might register that action and may use that information. In some cases these sites register the  fact that you are visiting and specific pages you choose to visit, even if you don’t click on the button or if you are logged into their services, like Google and Facebook. You are responsible for checking the respective policies of each of these sites to see how exactly they use your information and to find out how to opt out, or delete, such information.

If you are happy to use our site now that you know what cookies we use and what we use them for, please click the ‘Accept Cookies’ button in the toolbar below.

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